Lessons from a 100% sold-out NFT launch 📚

This is a fun one 👇

Amidst the 2022 NFT boom, we partnered with Scotch & Soda to launch Club Soda 3.0, an exclusive membership powered by NFTs.

The idea was to create 1,000 “Founder's Pass” NFTs that would serve as keys to a VIP brand experience.

Holders would get invites to exclusive events, discounts, and offers from Scotch & Soda.

The result? A complete sellout within 24 hours.

It was a big win, and it reinforced a crucial lesson: 

Brands have a massive opportunity to leverage NFTs and create unique, engaged communities.

Many businesses might dismiss NFTs launches like this as gimmicky, especially given where the NFT market is today.

That’s a mistake!

Scotch & Soda's launch resulted in a 30% increase in new Club Soda accounts while successfully transitioning 788 existing members to the new platform. 

It didn’t just attract new customers, it deepened engagement with their current base.

Today, the crypto market continues to grow. It’s at $2.29 trillion (with a “t”) at the time of this writing and is expected to continue to grow. 

If you’re thoughtful about your strategy, an NFT launch will feel less like a marketing stunt and more like an organic way to access this booming market and deepen your relationship with existing customers that are enthusiastic about crypto.

As you explore NFT initiatives, consider how specific blockchain solutions align with your brand values. 

For Scotch & Soda, we chose to mint on Polygon, a proof-of-stake blockchain that aligns with eco-conscious values, supports the brand's sustainability efforts, and appeals to environmentally aware customers.

While the NFT craze is more quiet, there is still an opportunity for NFTs to shape your brand strategy.

And with far less noise in the space, it’s far easier to stand out and gain a competitive advantage.

Thoughtfulness here will signal to true-believers that you did the research and are invested in the tech (not just the marketing boost).

As you think about this, are you getting ideas?

Launching an NFT initiative might seem daunting, but with the right partner, it can be a smooth (and successful 😀) process.

At AE Studio, we specialize in bringing wild ideas to reality.

From brainstorming to launch (and every step in between), we're more than just developers. We're your partners in bringing your vision to life.

Our full-service approach means we can:

• Act as your CTO, guiding your project with seasoned expertise

• Drive end-to-end product creation, from design to development

• And deliver clean, efficient code that performs

Want to brainstorm a little bit on how your brand can leverage NFTs?

Book a 15-minute discovery call with our team 📱

And stay tuned to AE Studio Bytes for more insights on leveraging emerging technologies for brand growth!