Why we take on projects other agencies won’t touch

Here’s an uncomfortable truth about the tech industry:

The best opportunities often have the lowest probabilities of success.

And that’s exactly why many big companies won’t touch them! 🤫

Instead of betting on ideas with massive upside, project managers tend to settle for safe, low-risk initiatives that keep the yearly bonuses flowing in... but rarely lead to breakthroughs.

It’s no surprise why this happens.

It’s common for companies to punish failure, even for projects that had a slim chance of success to begin with.

But the best ideas — the ones that change industries — require taking on tough challenges with uncertain outcomes.

Which is why at AE Studio, we’ve worked hard over the years to build a company culture that rewards risk-takers.

One of the ways we’ve done this is through Skunkworks, our internal startup incubator.

It’s where we allow our employees to explore their biggest, most audacious ideas — giving them the tools, resources, and freedom they need to get their startup off the ground.

Here are a few key principles that make it work:

👉 Experimentation without fear: We test ideas quickly and learn from the results. If it doesn’t work out, no one loses their job. This encourages our team to take risks and chase big opportunities without fear.

👉 We validate ideas early: Instead of committing massive resources upfront, we test concepts through quick prototypes, pre-sales, and customer feedback. This helps us identify real-world demand and reduces wasted effort.

👉 We prioritize learning: Even when a project doesn’t succeed, we gain valuable insights. Every experiment builds momentum toward the next big thing.

And this philosophy isn’t just limited to Skunkworks.

It shapes everything we do at AE Studio!

In our AI alignment research, we seek out and explore neglected approaches that others overlook — especially where we can leverage our team’s expertise in BCI, data science, and machine learning.

And, we bring the same “swing for the fences” mindset to our client work.

Whether it’s navigating uncharted technical territory or bringing ambitious concepts to life...

We’re not afraid to take on the tough problems other agencies shy away from 💪

Have an upcoming project that needs that kind of expertise?

Schedule a consultation call with us here, and let’s chat.

We’d love to hear about what you’re working on!

See you soon in the next AE Studio Bytes 🚀