“Writers vs. editors”: A better way to use AI 🧠

Merry Christmas Eve! 🎄

In our last two emails, we explored:

1. Why 2025 will be a tipping point for AI adoption.

2. How automation is already solving problems that seemed impossible just a few years ago.

Today, let’s build on those ideas with a simple, but powerful framework you can use to leverage AI in your business over the next 12 months.

We call it the “writer vs. editor paradigm.”

This completely flips how most companies think about AI.

They want flawless code, perfect copy, or complete business strategies right out of the gate.

So they pour resources into trying to generate perfect, customer-ready output.

But that’s just not realistic! 🙅‍♂️

It's like hiring a junior employee and expecting them to nail senior-level tasks on day one.

Here’s how you should approach it instead:

Think of AI as your “first-draft writer,” and your team as editors.

Consider your own work process.

What's easier — staring at a blank page, or refining an existing draft?

Editing is always easier!

Your brain has something to work with, to react to, to improve upon.

So the more your team can become “editors,” by using AI to generate information, and then taking action on top of that, the more efficient they’ll be.

And that’s what makes the writer vs. editor paradigm so powerful:

• AI excels at processing vast amounts of data and generating options at lightning speed

• Your team excels at refining and validating those insights

• You maintain a critical human buffer between AI and the output your customers see

• The barrier to getting started on big projects drops dramatically

It's like having an enthusiastic junior analyst who:

• Spots patterns in massive datasets

• Generates multiple approaches to every problem

• Never gets tired of brainstorming

• Produces detailed first drafts in minutes

The HubSpot story from our last email perfectly illustrates this.

We didn’t expect AI to handle all of the sales decisions in our pipeline from top-to-bottom.

Instead, we just let it do the heavy lifting, to summarize data, and then suggest next steps.

From there, we can apply human expertise to refine those insights.

And that’s the key ingredient right there ☝️

AI isn’t meant to replace your team’s judgment.

It’s a tool to augment their capabilities, and give them a running start on tough problems.

This wraps up our three-part series on leveraging AI in 2025.

If you’ve been waiting for the right moment to integrate AI into your business, this is it!

At AE Studio, we’ve spent nearly a decade helping businesses of all shapes and sizes — from startups to enterprise giants — solve complex problems with cutting-edge technology.

Have an upcoming project you’d like our help with?

Book a consultation call with us here, and tell us all about it.

Let’s make 2025 your breakthrough year.

Wishing you a joyful holiday season, and see you in the next issue! 🎁